Enterprise Feedback Management
Feedback - it's in our DNA
QuestBack is a global leader in the Enterprise Feedback Management (EFM) industry and has been serving industry leading enterprises since its inception in 2000. Feedback sits at the very core of the QuestBack philosophy.
We consistently champion the importance of capturing feedback to create real business value. This success has been reliably demonstrated by the impressive results our customers achieve with the QuestBack service.
New to Enterprise Feedback Management?
Enterprise Feedback Management (EFM) is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization. EFM systems typically provide different roles and permission levels for different types of users, such as novice survey authors, professional survey authors, survey reporters and translators. EFM can help an organization establish a dialogue with employees, partners, and customers regarding key issues and concerns and potentially make customer specific real time interventions. EFM consists of data collection, analysis and reporting.
Contemporary EFM services such as QuestBack, track feedback from a variety of sources including customers, market research, social media, employees, data collection, vendors, and partners.
The Experience Economy
EFM is powerful and important for businesses to harness as the world is changing fast. Products and services quickly become commoditized and international barriers are crashing resulting in very aggressive global competition.
Customer and employees are empowered through their connectivity to mobile devices and have the ability to quickly voice their experiences to their network, and the world. As a result they expect more, they switch more and they tell more.
This is known as the experience economy, and it is upon us.
Know! Don’t assume.
Many businesses struggle to succeed in this environment. However with EFM, businesses can emerge as the winners. Winners have one thing in common; they ask questions. They know, they don`t assume.
With the QuestBack service you can harness EFM to gain valuable feedback from customers and employees and act on these insights to create business value. This is the core of QuestBack, it's in our DNA.